![]() Choose a fallback font that’s the same type as your web font Failure to do so may result in other elements of your email being affected. When choosing a fallback font, make sure you choose one that has the same vertical height as your web font. One of the most important aspects of a font is its vertical height. Use a fallback font that has the same height as your web font Let's dive into how to choose the right fallback font. Using the wrong fallback font can result in your email falling apart and rendering terribly. Remember, careful thought was taken into the design of your email, including the typography. Tips on choosing the right fallback fontĬhoosing a fallback font for your email is not as straightforward as it sounds. While that doesn’t happen often, if it does your email client will display the next fallback font in line. What happens if an email client doesn’t support your fallback font? If you don’t fancy using these, don’t worry as you can choose any fallback font you’d rather use in the font-family stack. For example, Gmail uses Arial while Outlook prefers Calibri. Every email client has its own preferred default font. So, what happens when a customer uses an email client that doesn’t support web fonts?Ī fallback font is simply a web-safe font you use as a backup in case your web font is not compatible with your readers’ email client. Fallback fonts – when web fonts don’t display Let’s see how you can ensure that your email still renders correctly even if your recipient’s email client doesn’t support web fonts. If web fonts are not universally supported should you give up on them? This means if you use these, they will actually render well for your customers who use Gmail. ![]() While Gmail does not support web fonts, it introduced a new interface in 2018 that supports two web fonts, namely Google Sans and Roboto. However, the top 10 popular email clients do use support web fonts, like:Īndroid (default mail client, not Gmail app) Not all email clients support web fonts, making it a bit of a gamble using them. And for written media like email, looks (yes, including typography) enhance your message. After all, communication is not just about the message, but it also involves how the message is conveyed. Web fonts can be used for many things from enhancing the aesthetic beauty of an email to setting the mood for your message. Here’s a great example from Net-A-Porter.Īs a brand that caters for sophisticated shoppers, their web font of choice definitely portrays their brand voice and personality well. One way to do that is to use web fonts, after all, they are unique.Īnother great reason to use web-fonts is that they help you create and portray a brand’s online personality. To win, you have to offer your readers a unique experience. So, why should you bother using web fonts instead of web-safe fonts? The case for web font in emailĪs said earlier, the battle for attention in your customers’ inboxes is really fierce. Web-safe fonts are common to most devices and are typically used for live emails. Web-safe fonts are found on most operating systems and devices. Source: Really Good Emails Web-safe fonts Web fonts are not as common as their counterparts-web-safe fonts. They are designed to be used on websites, hence their name. Web fonts are found as default fonts on particular devices and operating systems. Although they may sound the same, they are totally different. As an email marketer, you have two types of non-standard fonts you can use to beautify your emails. ![]() Web fonts allow you to create unique emails by using more creative typography. What are web fonts, you ask? Understanding web fonts One way you can do that is by using a web font in email typography to create unique emails. It’s for that very reason that you need to create emails that stand out from the 122 emails your customer receives every day. With many businesses seeing the value it has, everyone has embraced it as one of their primary marketing channels. ![]() Email marketing has become a very competitive industry.
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